What's On

Jul
2
Thu
2020
7:00 pm Quiz Night With Wiltshire Libraries @ Online - Facebook
Quiz Night With Wiltshire Libraries @ Online - Facebook
Jul 2 @ 7:00 pm – 8:00 pm
Quiz Night With Wiltshire Libraries @ Online - Facebook
Following the success of our Quiz Night for World Book Night join us every Thursday for a one round quiz (not necessarily about literature!) Questions will be posted on all Wiltshire Libraries’ Facebook pages at[...]
8:00 pm Free Hungerford Camera Club Week... @ online
Free Hungerford Camera Club Week... @ online
Jul 2 @ 8:00 pm – 9:00 pm
Free Hungerford Camera Club Weekly Zoom Meetings @ online
Hungerford Camera Club has adapted itself to the changing times. Since lockdown, we’re conducted our weekly meetings via Zoom on Thursdays from 8pm and we invite any interested in photography to join us for free.[...]
Jul
3
Fri
2020
8:00 am Lambourn Friday Market @ Lambourn Market Square
Lambourn Friday Market @ Lambourn Market Square
Jul 3 @ 8:00 am – 4:00 pm
Lambourn Friday Market @ Lambourn Market Square | Lambourn | England | United Kingdom
Come and browse Lambourne’s market stalls. Our range spans from Fresh Produce, to a Butchers and other essential foods and items.
Jul
4
Sat
2020
9:00 am Newbury Thursday and Saturday Ma... @ Newbury (Northbrook Street, Market Place)
Newbury Thursday and Saturday Ma... @ Newbury (Northbrook Street, Market Place)
Jul 4 @ 9:00 am – 4:00 pm
Newbury Thursday and Saturday Market @ Newbury (Northbrook Street, Market Place) | Newbury | England | United Kingdom
Newbury Market is a bustling one-stop shop for all your essentials. The majority of the traders have been on the market for many years so you’re guaranteed top quality produce. Once you’ve finished bargain hunting,[...]
Jul
8
Wed
2020
7:00 am Hungerford Wednesday Market @ Hungerford High Street
Hungerford Wednesday Market @ Hungerford High Street
Jul 8 @ 7:00 am – 2:30 pm
Hungerford Wednesday Market @ Hungerford High Street | England | United Kingdom
Wednesday is market day in Hungerford, when cars give way to shoppers, traders and stalls filled with fresh fruit, vegetable, fish, meat, flowers, plants, clothes, fabrics, collectables and more. You’ll find the Hungerford Charter Market[...]
Jul
9
Thu
2020
9:00 am Newbury Thursday and Saturday Ma... @ Newbury (Northbrook Street, Market Place)
Newbury Thursday and Saturday Ma... @ Newbury (Northbrook Street, Market Place)
Jul 9 @ 9:00 am – 4:00 pm
Newbury Thursday and Saturday Market @ Newbury (Northbrook Street, Market Place) | Newbury | England | United Kingdom
Newbury Market is a bustling one-stop shop for all your essentials. The majority of the traders have been on the market for many years so you’re guaranteed top quality produce. Once you’ve finished bargain hunting,[...]

About Penny Post

Penny Post offers a unique coverage of life in and around Wantage, Marlborough, Lambourn, Hungerford, Newbury and Thatcham. You can follow Penny Post by subscribing to our FREE weekly e-newsletter which reaches over 4,200 people across the area. You can also follow us on Facebook, Twitter, InstagramLinkedIn or YouTube and keep visiting this website (typically 20 new posts, not including events, are added each week).

Penny Post is:

informative, with well-written local news and opinion that’s relevant to you;
supportive of local businesses, charities, campaigns and events;
collaborative with local contributors working for local people;
celebratory of good news; and
constructive in helping to suggest solutions for local issues.

We also publish monthly Penny Post Hungerford and Penny Post Lambourn Valley newsletters. East Garston News is published roughly once a month by East Garston Parish Council on behalf of Penny Post. The e-newsletters contain local news, events, business recommendations, items wanted or offered, jobs, properties, seasonal recipes and more. It also posted every week on Facebook and Twitter – all for free.

Subscribing

To join over 4,200 other Penny Post subscribers, click here to receive the Penny Post newsletter by email each week. We don’t pass on details to third parties and you can opt out whenever you wish.

Does it cost anything?

No, it is free to subscribe. However, if you have benefitted from Penny Post and would like to give something back please feel free to make a donation to this website via PayPal by clicking the donate button. This will help us continue to promote organisations and causes that have little or no budget.

Advertising

Please click here for details of our commercial packages. If you need help not precisely cover by these options, get in touch (see below). Please click here to see what some of our clients and subscribers think of us.

Stats and demographics

E-newsletters – subscribers

• The weekly Penny Post – sent every Thursday to over 4,250 subscribers throughout the Penny Post area.
• The Penny Post Hungerford – sent on the first Tuesday of the month to over 1,450 subscribers in the town.
• The Penny Post Valley of the Racehorse – sent on the first Saturday of the month to over 1,000 subscribers in the upper Lambourn Valley.

Open and click rates

• The overall open rate is about 38%. In addition, newsletters are opened more than once, forwarded to others or are viewed as a webpage. In total, the weekly newsletters are generally opened between 2,300 and 3,400 times and the two monthly newsletters between 750 and 1,400 times.
• The clicks per unique opens rate varies from about 35% to 45% for the weekly newsletters and from about 45% to 55% for the monthly ones. The actual number of clicks is normally between two and three times the clicks per open rate, ie on average the people who do click visit two or three separate links.

Website

The approximate page views and number of different sessions (generally taken to mean the number of visitors) on the  Penny Post website per month are as follows:
• 2020: 22,000 page views, 11,000 sessions
• 2019: 18,800 page views, 8,300 sessions
• 2018: 15,200 page view, 6,800 sessions
• 2017: 13,600 page views, 5,700 sessions

Social media

• Penny Post has over 7,000 followers via Facebook, Twitter, LinkedIn and Instagram combined. Engagement with these platforms takes place pretty much every day.

Demographics

• Subscribers to the newsletters are not obliged to say where they live (though many do) so we’re unable to be certain about the overall geographic spread. In any event, someone may have an interest in more than one area, for example if they live in Marlborough and work in Newbury. Our best estimate is that about 75% of our subscribers live and/or work in West Berkshire or have a close association with it; and that most of the rest are in the arc from Marlborough up to Wantage.

Contributing and re-using

How can I contribute to Penny Post?

Subscribers can simply email Penny at penny@pennypost.org.uk  or reply to any newsletter to contribute requests, recommendations, local events, items wanted/offered, jobs, properties, seasonal recipes etc.

Can I use any of the articles or posts on Penny Post in my own publication or website?

You are welcome to provide a link to any post on our site but Penny Post cannot guarantee that the post will not be disabled or the url changed so it would be wiser to check with us first. You may also quote extracts of a reasonable length providing you credit Penny Post as the source for this. You may not reproduce in whole or in part anything published on this website without the prior written permission of Penny Post.

The Penny Post Ethos

Whereas traditional media often boosts sales through broadcasting bad or sensational news, we are committed to sharing constructive local news and opinions and to offering affordable advertising, flexible and effective promotional support for local businesses.

That’s not to say that we are in denial about bad news but where possible we suggest what people can do to help make the situation better. Nor does it mean that we accept good-news stories at face value but will do our best to dig a bit deeper and suggest praise or blame where it appears to be due. We are not affiliated to any political party. We’re happy to express our opinions, happy to receive comments and happy to admit if we’ve got something wrong. We’ve been involved in a number of local campaigns on issues ranging from pub closures to planning appeals, from urgent charity appeals to public meetings and from dubious sewage works to threatened libraries and post offices.

Covid-19: Penny Post has since early March 2020 been concentrating on providing information about volunteer groups, local businesses offering takeaway and delivery services, government and council initiatives, sources of advice for business, online and distance-learning courses and CV-19-related articles. Many of these organisations are commercial ones struggling to re-invent themselves while others are voluntary groups. None of those featured in these sections are at this stage being charged. We shall continue to keep these updated, and add new posts as necessary, for as long as the crisis lasts.

We are reassured by the popularity of Penny Post that this is what people really want. Click here to find out what some of our readers and clients think of us.

Contact

Penny Post is compiled by long-time local residents Penny Locke and Brian Quinn from East Garston with contributions from subscribers across the area. To discover more about them, listen to this Knock Knock with Suzie Cairns interview with Penny.

To get in touch, email penny@pennypost.org.uk or brian@pennypost.org.uk. If you’d rather call, you can reach Penny on 07768 981 658 or Brian on 01488 648 110.

A note on the web stats

Any online stats can tell a variety of stories. Different sources (for example Google Analytics and a website’s own records) often disagree but not always in a consistent way. The email programme we use, Mailchimp, provides detailed stats but there are often anomalies, again in either direction, from what common sense or other information suggests. If the business of  online stats was not such a dark art then everyone would understand it and there would not be so many people trying to sell their services as expert interpreters and improvers.

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Covering: Hungerford, Marlborough, Wantage,   Lambourn, Newbury, Thatcham & Theale