If you’ve been into Newbury lately, you might have started to notice posters with bespoke artwork popping up on buses and streetlights, as a new series of colourful marketing placements are swooping in to promote and brighten Newbury town centre.
Lamppost banners consisting of five different and bespoke artworks showcasing Newbury’s most notable icons and landmarks have recently been installed across Newbury town centre, as part of Newbury Business Improvement District’s (BID) summer marketing campaign: ‘Newbury’s Calling: Summer Daycation.’
The colourful artwork is the first in a series of marketing and advertising placements in the pipeline aiming to promote Newbury to a wider audience to encourage visitors across the summer season while brightening the town centre and showcasing key marketing messages. The banner installation was completed on Friday 10th June 2022 and will remain in-situ for the duration of the marketing campaign throughout summer and autumn.
The aim of the summer marketing campaign is to develop Newbury’s sense of place and future proof the high street by helping to establish the town as a go-to destination for day trips (or ‘daycations’) in the South of England.
Newbury BID, the not-for-profit organisation behind the Visit Newbury brand, ensured its marketing strategy covers all areas, including outdoor, digital, and print promotion of the campaign. An outline of everything there is to do in Newbury this summer can be found on the webpage for the campaign here.
Kirsty Lemberger, Marketing Manager of Newbury BID, said:
“We are delighted to launch another wide-scale marketing campaign for Newbury and really hope this helps tell the story of Newbury and put the town on the map this summer. The aim is to grow the town’s reputation as a ‘Daycation destination’ so visitors return year on year.
Drawing in this level of footfall across summer will be hugely beneficial to Newbury’s retail, hospitality, and leisure businesses, including hotels. The campaign will also promote the activities delivered across the summer by key local organisations such as the Corn Exchange, Newbury Racecourse and Parkway, and we are working in partnership with their teams on this project.
It has also been a pleasure to work in partnership with local creative and digital marketing agency, Fusion Group, who I’ve worked with very closely to devise and bring to life the ‘Newbury’s Calling: Summer Daycation’ concept.”