Local Pop-Up Shop Takes Business Online During COVID-19


A Newbury based business has embraced online technology during the coronavirus pandemic to keep their business alive. Victoria Lochhead, personal stylist and business owner at Frankie & Ruby says that for business to survive, she had to try something different,

“As well as personal styling consultations, Frankie & Ruby is a pre-loved dress agency for women’s clothes. We historically sold through pop up shops at local venues, at fairs and markets, and through one-on-one appointments. When the coronavirus lock-down began, my business stopped completely.”

“Using an online platform, I decided to set up and run the dress agency as an online shop, which launched on 1st June.” Victoria says business has got off to a great start with plenty of stock to sell and orders coming in, “It’s been a labour of love to set up, but early results are good. Even if and when restrictions lift, I see the online shop as a great resource for the business, and is perhaps something we wouldn’t have considered had we not been in lock-down.”

Victoria is now looking at ways to take the personal styling side of the business online too “We’ve started with a 12 week online course called Sustainable Style Studio, but we’re looking to see how we can take other personal styling courses and workshops online on the back of launching the shop.”

For further information, please contact:

Victoria Lochhead 07969 372062


Further details:

Shop website: www.shop.frankieandruby.co.uk

Main website: www.frankieandruby.co.uk

Online sustainable style course: www.frankieandruby.co.uk/online-courses


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