Debbie Miles from the West Berkshire Athena Network says that February is traditionally the month of love – why not show your business some love too?
Thank your customers. Express appreciation to those who have trusted you with their business, whether through a loyalty programme, a discount on future business or a simple thank you. Customer retention through paying attention to and rewarding existing customers, is far more cost and time efficient than marketing for new customers.
Appreciate your employees. The UK average employee turnover rate is approximately 15% a year. This adds a huge cost in terms of time and money, so why not show some extra appreciation this month, to your employees who keep your business flowing.
Create a great working relationship with your suppliers. Collaboration is key, so develop good communication and mutual trust between you. This will result in both cost and time efficiency benefits, continuity, flexibility and a far stronger team.
Love yourself. When did you last evaluate what you’ve done right? How about a little bit of self-congratulation. Give yourself a treat for running a successful business and contributing to the well-being of others.
Debbie Miles runs the four Athena groups in West Berkshire with a membership of local businesses supporting and inspiring each other for mutual success.
Here’s what’s happening at the next few meetings:
Wednesday 20 February at Arigato on Newbury High Street
Charlotte Riley of Being Truly Me will be explaining ‘Why your Business Needs a Blog” focussing on the 5 ways a blog can benefit your business. Debbie Miles Director of the Athena Network West Berks will be discussing ‘Effective Testimonial Techniques”
Tuesday 26 February at the Regency Park Hotel, Thatcham
Margaret McDonnell PR will be discussing PR for small businesses and how you can get positive press coverage in newspapers, magazines and online.
Friday 8 March at Audley Inglewood, Kintbury.
Rachel Maunder will be discussing “Looking at You – a holistic approach to your personal brand”, suggesting the 9 key elements of personal branding we need to focus on. Debbie Miles Director Athena Network West Berks will be discussing value propositions in “Features Tell Benefits Sell ”
Thursday 14 March at The Red House, Marsh Benham
Jo Edge of Real Me Yoga will be suggesting techniques for relieving stress in the work environment and Debbie Miles Director Athena Network West Berks will be discussing the ” 7 Steps to Creating a Positive Impression”.
All meetings take place from 12-2pm and must be booked in advance.