IT, Media & Web

Wild Links app brings nature to your mobile phone

The new Wild Links app, launched by the Berks, Bucks & Oxon Wildlife Trust this month, brings the beautiful wildlife of West Berkshire onto your mobile phone.

Hilary Phillips, the Living Landscapes Community Engagement Manager explains: “West Berkshire is full of extraordinary natural heritage, and Wild Links will inspire even more people to connect with the countryside around them.  The app is already loaded with interactive maps of our nature reserves, walking routes and wildlife sightings, so it’s perfect for people to use when they visit our nature reserves. Many people use their mobile phones to take photos, and we hope that people will use Wild Links to share their wild moments.”

The Wild Links app was developed by Wild Knowledge, an Oxford-based company that specialises in engaging people with their natural and cultural heritage.

Ric Taulbut from Wild Knowledge says: “We really enjoyed working with the Wildlife Trust on this project, bringing together their passion and knowledge of wildlife with new digital technology to create the exciting Wild Links app. Now everyone can connect with their local countryside and wildlife!

Wild Links is the latest part of the five year Linking the Landscape in West Berkshire project, supported by the Heritage Lottery Fund.

Since 2013 thousands of local people have already taken part in many events run by the Wildlife Trust, including a BioBlitz to monitor wildlife, guided walks, scything and haymaking, the very popular Nature Tots sessions for pre-school children, and Teen Rangers, enabling young teenagers to do practical nature conservation. The Wild Links app for both Android and iPhone is available on App Store and Google Play Store – just search for Wild Links.






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